Nobody's going to want to download 29 files, put 23 of them in a folder.
Let's say you have a mod containing 6 necessary files, and a folder containing about 23 pictures for use in your mod. It might seem complicated at first, but it's not, really.
To use its contents, you must extract them, either using the archive handler built into Windows Explorer, or by using a utility such as 7-zip, WinRAR, or WinZip (if you're a Mac user, you might need to use Unarchiver).